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Purpose Education delivery via electronic media is becoming relevant in Nigeria educational systems, especially the universities. In spite of this, there are hindrances affecting the total acceptability of this technology. Design/methodology/approach In this paper, we investigated these critical factors by analyzing the questionnaires collected from three sampled universities in Nigeria: private, public and state owned universities. Findings The results obtained indicated that mass unawareness, low computer literacy level and cost were identified as the critical factors affecting the acceptability of the technology. Originality/value Analysis herein has shown the factors affecting the acceptability of e‐learning in Nigeria. The results obtained will assist policy makers by finding solutions to literacy problems in Nigeria.
Folorunso et al. (2006) studied this question.