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Recent enthusiasm for the social schema concept has been accompanied by a wave of criticism. Skeptics argue that the concept is imprecise and nonfalsifiable, irrelevant to real social phenomena, and simply old wine in a new bottle. While finding elements of truth in each criticism, this article concludes that the strengths of the schema framework more than outweigh the liabilities associated with these criticisms.
Fiske et al. (1980) studied this question.