Key points are not available for this paper at this time.
Journal Article The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption Get access Rohit Deshpande, Rohit Deshpande Search for other works by this author on: Oxford Academic PubMed Google Scholar Wayne D. Hoyer, Wayne D. Hoyer Search for other works by this author on: Oxford Academic PubMed Google Scholar Naveen Donthu Naveen Donthu Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 2, September 1986, Pages 214–220, https://doi.org/10.1086/209061 Published: 01 September 1986 Article history Received: 01 March 1985 Revision received: 01 May 1986 Published: 01 September 1986
Deshpandé et al. (1986) studied this question.