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April 1, 1979Quarterly Journal of Speech326 citations

TOPOI and rhetorical competence

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RCRuth Anne ClarkJDJesse G. Delia

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Abstract

This essay argues that the speech communication scholar can make genuinely original contributions to the general study of communicative development, particularly to the investigation of strategic communication. The thesis advanced is that speech communication scholars need to return their attention to message strategies, but within the framework of the underlying cognitive and cultural structures through which they are created.

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Clark et al. (1979) studied this question.

synapsesocial.com/papers/6a0f075a1c5e2d2319fa403ahttps://doi.org/10.1080/00335637909383470
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