How to promote rural revitalization via introducing skilled labor, deepening land reform and facilitating investment?

Purpose This article revealed the difficulties that lie ahead of implementation of the rural revitalization strategy. Design/methodology/approach This article performed a systematic analysis of the difficulties ahead of implementation of the rural revitalization strategy on the basis of three factors, namely, people, land and money. Findings This article concluded that it is necessary to revitalize the rural human resources by introducing skilled labor; managing the farmer–land relationships through deepening the land reform and facilitating multidimensional investment that includes fiscal, financial and social factors. Originality/value For the first time, this article systematically explored the solutions to the problems related to people, land and money in the implementation of the rural revitalization strategy.