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October 23, 2007Management Decision

The mediating effect of organizational reputation on customer loyalty and service recommendation in the banking industry

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NBNick BontisLBLorne D. BookerASAlexander Serenko

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Bontis et al. (2007) studied this question.

synapsesocial.com/papers/6a0f5c9b4fb650da4ffe14d6https://doi.org/10.1108/00251740710828681
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