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October 20, 2008271 citations

Unveiling facebook

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ANAtif NazirSRSaqib RazaCCChen‐Nee Chuah

Key Points

  • To explore the growth of Facebook and its impact on content production and consumption in the digital landscape.
  • Analyzed user statistics of Facebook and other social networking sites.
  • Investigated the functionalities of the Facebook Developer Platform and OpenSocial.
  • Examined the growth patterns of third-party applications within the platform.
  • Facebook had close to 500 million users as of August 2008.
  • The Developer Platform enabled a significant increase in third-party application development.
  • The viral nature of social applications is likely to change content production and consumption in the online environment.

Abstract

Online social networking sites such as Facebook and MySpace have become increasingly popular, with close to 500 million users as of August 2008. The introduction of the Facebook Developer Platform and OpenSocial allows third-party developers to launch their own applications for the existing massive user base. The viral growth of these social applications can potentially influence how content is produced and consumed in the future Internet.

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Cite This Study

Nazir et al. (2008) studied this question.

synapsesocial.com/papers/6a0f933f4fb650da4ffe440fhttps://doi.org/10.1145/1452520.1452527
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