Key points are not available for this paper at this time.
Journal Article The Interaction of Advertising and Evidence Get access John Deighton John Deighton Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 3, December 1984, Pages 763–770, https://doi.org/10.1086/209012 Published: 01 December 1984 Article history Received: 01 October 1983 Revision received: 01 June 1984 Published: 01 December 1984
John Deighton (1984) studied this question.