Effects of hue, saturation, and brightness on preference

Abstract A study was done to investigate preference responses for foreground–background color relationships. To do this, 123 university undergraduates in Ankara, Turkey, were asked to view eight background colors selected from HSB color space on which color squares of differing hues, saturations, and brightnesses were presented. Subjects were asked to show the color square they preferred on the presented background color. Findings showed that colors having maximum saturation and brightness were most preferred. Blue was the most preferred hue regardless of background. The findings for preferences for foreground–background color relationships are also included in this article. © 2002 Wiley Periodicals, Inc. Col Res Appl, 27, 199–207, 2002; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.10051