Key points are not available for this paper at this time.
Reflections upon the encoding/decoding model, Stuart Hall die hard, live hard - watching helpless men watch violent movies, John Fiske and Robert Dawson women watching television - class perceptions and perceptions of class, Andrea Press the power of popular television - the case of Cosby, Justin Lewis on the constitution of the audience - persuasion after metaphysics, Ian Angus textual interpretation as collective action, Elizabeth Long discovering the cultural margins - the social uses of African American music, John Cruz reconceptualizing gender - new sites for feminist audience research, Cathy Schwichtenberg romance and the work of fantasy - struggling with feminine sexuality and subjectivity at century's end, Janice Radway.
Denzin et al. (1998) studied this question.