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January 1, 1998Journal of Strategic Marketing333 citations

Consumers' true brand loyalty: the central role of commitment

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AAAbdelmajid Amine

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Abstract

International audience

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Abdelmajid Amine (1998) studied this question.

synapsesocial.com/papers/6a1006e1fa36b6e053fd268ehttps://doi.org/10.1080/096525498346577
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