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December 1, 2011Journal of Marketing Management

Cultural branding and political marketing: An exploratory analysis

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Authors

GSGareth SmithRSRichard Speed

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Smith et al. (2011) studied this question.

synapsesocial.com/papers/6a1037bfd8c5cf602efde1cahttps://doi.org/10.1080/0267257x.2011.628449
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