Key points are not available for this paper at this time.
The reasons members of the senior market travel forpleasure are used to segment that market into smaller homogenous groups. Findings suggest that the senior market is not one large homogenous group but many submarkets, each with its own needs.
Stowe Shoemaker (1989) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: