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January 1, 1973Journal of Marketing128 citations

A Theory of Channel Control

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LBLouis P. Bucklin

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Abstract

The degree of coordination among activity stations in a channel is a measure of the competitive position of that system. The author discusses problems of channel control. He presents a model of the control process that should provide new insight into channel processes and a basis for improved strategies for attaining desired levels of coordination.

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Louis P. Bucklin (1973) studied this question.

synapsesocial.com/papers/6a10abe6cbe58fe7e5c9ce3chttps://doi.org/10.1177/002224297303700106
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