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September 1, 1985Journal of Marketing44 citations

The American Export Trading Company: Designing a New International Marketing Institution

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DBDaniel C. BelloNWNicholas C. Williamson

Key Points

  • To examine the relationship between operational characteristics and export service mixes in export management companies to guide the design of newly authorized export trading companies.
  • Analyzed structural and operational profiles of existing American export management companies as functional models for export trading companies.
  • Evaluated the alignment between specific product and supplier operating choices and the resulting bundle of export services required.
  • Demonstrated that the type of product selected for international trade fundamentally determines the necessary scope of export services a trading company must provide.
  • Established that supplier characteristics directly drive the operational capabilities and service infrastructure required for effective market intermediary performance.

Abstract

While recent legislation provides the legal basis for the development of American export trading companies, the law leaves decisions regarding operating characteristics and export services to the private sector. To provide guidance for those developing trading companies, this article analyzes the relationship between basic operating characteristics and the mix of export services provided by export management companies, the closest existing American institution to trading companies. The findings suggest that the operating decisions regarding both the type of product exported and the supplier represented have fundamental implications for the export services that American trading companies must be able to provide.

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Cite This Study

Bello et al. (1985) studied this question.

synapsesocial.com/papers/6a10beeb63b25c787d9f696ehttps://doi.org/10.1177/002224298504900405
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