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March 1, 2004Information Systems Management159 citations

Assessing M-Commerce Opportunities

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MFMark N. FrolickLCLeida Chen

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Abstract

Abstract Shortly after the advent of digital mobile phone service, a new innovative way of doing business known as mobile commerce (M-commerce) was created. This article helps organizations gain insight as to whether mobile commerce is a business solution worth exploring. It reviews the technology behind M-commerce and the products and services currently available. It also examines the benefits and challenges of M-commerce, as well as the issues to be addressed when considering implementation of M-commerce solutions.

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Frolick et al. (2004) studied this question.

synapsesocial.com/papers/6a10d9b9f85e2d3f759f692dhttps://doi.org/10.1201/1078/44118.21.2.20040301/80422.8
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