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abstract We engage with Leitch and Palmer's (2010 ) analysis of Critical Discourse Analytical (CDA) scholarship in organizational and management studies, in order to argue that, whereas they rightly point to the need for further reflexivity in the field, their recommendation for a strict methodological protocol in CDA studies may be reproducing some of the problems they identify in their analysis. We put forward an alternative, relational‐dialectic conception of discourse that defends an integrationist orientation to research methodology, privileging trans‐disciplinarity over rigour.
Chouliaraki et al. (2010) studied this question.