A Study on the New York Times’ Successful Digital Adoption & Regained Market Capitalization

The New York Times Company is a mass media company headquartered in Manhattan, New York, which publishes its newspaper, The New York Times with global readers and audiences. Aside from the newspaper, the company also owns the New York Times International Edition and their related digital properties including NYTimes.com, along with other brand-associated properties. The company, over the years, adopted a digital strategy with the launch of these digital properties. In the 1960s, the company was publicly traded and listed in the New York Stock Exchange under the symbol NYT. The company provides two categories of the company stock, Class A and Class B. Over the years, the stock price rose and fell, also falling to low levels as company financials got hit. Nonetheless, the successful adoption of digital strategies propelled financial growth and therefore gave way to regained market capitalisation.