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May 24, 2026International Journal of Academic Research & Development

Young Consumers’ Attitude Towards Green FMCG Products: An Analysis of the Mediating Effect of Concern for Health Factors

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Authors

RTRisha ThakurASAnita SinghASArora Gaurav Singh

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Overview

Randomized trial explores young consumers' attitudes to green FMCG influenced by health concerns and sustainability.

Key Points

  • This research aims to explore how young consumers form attitudes towards green FMCG products, with a focus on the role of health concerns.
  • Data collected from 420 young consumers in Delhi through an online Likert-scale questionnaire.
  • Pathway analysis conducted using smart PLS SEM software to test hypotheses and mediating factors.
  • Environmental knowledge directly strengthens green attitudes and indirectly influences them through health concerns.
  • Health concern serves as a significant mediator connecting environmental information with personal wellbeing.
  • Environmental concern and green satisfaction positively contribute to optimistic green attitudes.

Cite This Study

Thakur et al. (2025) studied this question.

synapsesocial.com/papers/6a12964948a0ea1665672f90https://doi.org/10.70381/23951737.v11.n2.2025.7
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