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Abstract Sport, especially football, has rapidly acquired global cultural, commercial, and also political prominence. China recently and belatedly has sought to acquire international recognition in sport and participate in global development by linking soft power, national status, and football. Market principles have been adopted, football clubs are owned by wealthy corporations, partly directed by government, and expensive coaches and players have been transferred from Europe. Conversely, Chinese corporations have invested in European football clubs. State plans are oriented to success in the World Cup and the adoption of the ‘world game’ throughout the nation, but cannot easily be implemented from above in a team sport with weak ‘grassroots’. Successfully developing the ‘people's game’ in the People's Republic has proved difficult. In this sporting arena, soft power has been limited because of domestic and international failings.
John Connell (2017) studied this question.