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January 1, 1972Public Opinion Quarterly169 citations

Anticipated Communication and Mass Media Information-Seeking

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CACharles K. Atkin

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Abstract

Studies of media use have given little attention to the possible social utility of media content for interpersonal communication. Here, this issue is explored by means of two secondary analyses and an experiment.

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Charles K. Atkin (1972) studied this question.

synapsesocial.com/papers/6a12ebef45487b7639a7657chttps://doi.org/10.1086/267991
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