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May 25, 20260 citationsOpen Access

Artificial intelligence has a gender-bias problem - just ask Siri

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HCHuman Sciences Research Council

Key Points

  • The analysis investigates the gender bias embedded in virtual personal assistants and its implications on societal perceptions of women.
  • Examination of the default female voice used in virtual personal assistants
  • Analysis of responses to suggestive questions to understand programming bias
  • Female voices reinforce traditional gender roles in technology
  • Design choices reflect and perpetuate stereotypes about women

Abstract

All the virtual personal assistants on the market today come with a default female voice and are programmed to respond to all kinds of suggestive questions. Does their design as stereotyped females suggest that in the midst of a global technological revolution, women remain trapped in traditional roles and personalities of the past?

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Cite This Study

Human Sciences Research Council (2026) studied this question.

synapsesocial.com/papers/6a13e7e80e02ee3982d329bbhttps://doi.org/10.14749/32378973
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