Addressing a Theoretical Problem by Reorienting the Corporate Social Performance Model

This article identifies two major theoretical orientations in the business and society field. The corporate social performance (CSP) model illustrates their lack of integration and the problems posed for theory development. The model is reoriented so that it can be used to explore a synthesis of the two perspectives based on reframed principles of corporate social responsibility, processes of corporate social responsiveness, and outcomes of corporate behavior.