A Novel Approach for Architectural Material Selection: Introducing a New Weighted Judgment Scale Rating with Analytical Hierarchy Process

Material selection in architectural design necessitates a multifaceted evaluation of economic, technical, esthetic, and cultural variables. Beyond fundamental requirements such as cost, structural integrity, and transparency, architects must synthesize subjective attributes, including warmth and formality, with objective constraints like multifunctionality and cultural heritage. Despite the strategic impact of material choice on project performance, empirical research systematically categorizing these governing criteria remains sparse. Furthermore, existing methodologies often overlook the psychophysical principles of human perception essential for construction material evaluation. Thus, this study identifies the fundamental factors influencing material selection and establishes a hierarchical framework to prioritize their relative significance within the design process. The research employs a weighted Analytic Hierarchy Process integrated with the Weber–Fechner law (W-AHP) to structure and quantify selection criteria. By incorporating perceptual scaling principles into the AHP framework, the methodology accounts for variations in judgment sensitivity across different evaluation scales. A hierarchical decision model was developed to categorize criteria and sub-criteria, followed by pairwise comparisons to derive priority weights. Results reveal a distinct priority hierarchy among the identified criteria and confirm that judgment sensitivity varies significantly across evaluation scales. The W-AHP method produced differentiated weightings that accurately reflect the psychological intensity of professional decision-making, offering a structured mechanism to balance functional performance with complex design intentions. This study contributes to the field of construction management by introducing the W-AHP method as a novel decision-support tool. The integration of Weber–Fechner perceptual principles enhances weight differentiation and addresses the inherent subjectivity of architectural evaluation, providing a transparent methodology to justify material procurement within a rigorous engineering management context.