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May 26, 2026International Journal of Business Forecasting and Marketing Intelligence0 citations

Role of green brand image on brand loyalty in technology Products

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PNPrabhat Kumar Singh Kushwah N.A.

Key Points

  • This research aims to explore how a green brand image influences loyalty towards technology products.
  • Examined the relationship between green brand image and brand loyalty in technology products.
  • Utilized survey data collected from technology product consumers.
  • Analyzed consumer perceptions and attitudes towards green branding.
  • Found that a positive green brand image significantly enhances brand loyalty among consumers of technology products.
  • Identified key factors that contribute to the perception of a brand as environmentally friendly.

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Prabhat Kumar Singh Kushwah N.A. (2026) studied this question.

synapsesocial.com/papers/6a153bdfb5d9c58d83e8d501https://doi.org/10.1504/ijbfmi.2026.10078726
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