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An Adaptive Importance Sampling (AIS) scheme is introduced to compute integrals of the form as a mechanical, yet flexible, way of dealing with the selection of parameters of the importance function. AIS starts with a rough estimate for the parameters λ of the importance function g, and runs importance sampling in an iterative way to continually update λ using only linear accumulation. Consistency of AIS is established. The efficiency of the algorithm is studied in three examples and found to be substantially superior to ordinary importance sampling.
Oh et al. (1992) studied this question.