Pop Culture Art as Educational Bridge: Connecting Generations through Games and Animation Movies in Classroom Environment

This article seeks to shed light on the use of content from pop culture found in audiovisual media, especially those that have great appeal to younger generations. Starting the discussion from the critical principle that visual media today have enormous popularity among different age groups in our society, we seek to understand how the visual elements of pop culture were being engendered in a generalized way around the world. Based on these perceptions, we will understand how such elements can be used in the classroom as a pedagogical instrument with the use of theories of culture semiotics and edu-semiotics, where socio-cultural references will be verified in the perspective of creating bridges between students and teachers, carrying out a process known as the transgenerational process. Finally, the article contemplates the use of pop culture as an instrument of education and arts by presenting its essence, called heART, where artistic elements and social connection are essential to maintain a society in the constant flow of exchange of ideas and consequent life. In conclusion, it is clear that pop culture is still underutilized in educational contexts and that its achievements for the exchange of experiences with different generational peers are enormous.