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What drives rural people to use financial services and products is a critical step in the journey towards financial inclusions. The financial service providers and policymakers have engaged with this challenge by seeking insights into the socio, economic, demographic and cultural factors that prompt people to be aware and learn about financial services and products, try them out, and use them over time. The determinants of financial literacy focus more sharply on the socio-economic demographic factors, and have used ordinary least square, multiple regression model. This model determines how various independent variables namely age, gender, income, religion, social groups, family size, marital status, educational level, occupation, etc. significantly influence financial literacy of the respondents.
Azeez et al. (2021) studied this question.