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June 1, 1981Journal of Consumer Research75 citations

Psychographic and Demographic Characteristics of Blood Donors

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JBJohn Burnett

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Abstract

This study attempts to delineate new demographic and behavioral characteristics of blood donors and nondonors. Results indicate that donors tend to be male, married with children, have rare blood types and low self-esteem, to be low risk takers, very concerned with health, better educated, religious, and quite conservative.

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Cite This Study

John Burnett (1981) studied this question.

synapsesocial.com/papers/6a17c6874f2b3115b012fd73https://doi.org/10.1086/208841
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