The concept of awareness in the visual arts has become an ethical, professional, and social imperative. Adopting a sustainable approach to creative practice is no longer a trend but an established and necessary field of inquiry. Within this context, awareness has been expressed not only through eco-branding and design campaigns but also through artworks and contemporary artistic practices that embody sustainable values both aesthetically and philosophically. Visual arts thus function as a reflective and critical tool, capable of reassessing past and present paradigms, encouraging more responsible uses of resources, promoting environmental sustainability, and shaping public attitudes through conscious and critical forms of expression. This study adopts a qualitative approach to examine transformations in contemporary art practices within the Saudi Arabian art scene. Selected artworks are analysed to explore historical and conceptual narratives shaping artistic production. The research is based on a bibliographic and documentary review that includes academic literature, exhibition catalogues and press sources related to the Saudi cultural context. Data are gathered through observing artworks and, where possible, through interviews with artists. A comparative analysis was developed, with the study framed by art practices, their concepts, and their ecological contributions, leading to a sustainable awareness and their potential role in encouraging social change. The comparative study among artists provides an innovative research framework and initiates a broader dialogue on sustainable creative practices rooted in Saudi cultural contexts. The findings highlight how visual arts contribute to ecological awareness and climate activism through art installations, recycled materials, and digital practices, reinforcing sustainability as a core value within contemporary Saudi society.
Maria de la O. Fernandez Fernandez Raposo (2026) studied this question.