Measurable Decision Making with GSR and Pupillary Analysis for Intelligent User Interface

This article presents a framework of adaptive, measurable decision making for Multiple Attribute Decision Making (MADM) by varying decision factors in their types, numbers, and values. Under this framework, decision making is measured using physiological sensors such as Galvanic Skin Response (GSR) and eye-tracking while users are subjected to varying decision quality and difficulty levels. Following this quantifiable decision making, users are allowed to refine several decision factors in order to make decisions of high quality and with low difficulty levels. A case study of driving route selection is used to set up an experiment to test our hypotheses. In this study, GSR features exhibit the best performance in indexing decision quality. These results can be used to guide the design of intelligent user interfaces for decision-related applications in HCI that can adapt to user behavior and decision-making performance.