PulseExploreJournal ClubDebatesTrendingResearchersJournals
Instagram
HomeExploreJournal ClubTrending
Synapse
⌘+K
Synapse
January 1, 1981Journal of Marketing236 citations

Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies

View Full Paper
RDRobert J. DolanAJAbel P. Jeuland

Key Points

  • The aim is to establish a methodology for determining optimal pricing strategies based on supply and demand stability over time.
  • Developed a general methodology for pricing strategy analysis.
  • Applied the methodology to various well-known dynamic models.
  • Examined the implications of supply and demand evolution on pricing.
  • Identified optimal pricing strategies that adapt to changing supply and demand conditions.
  • Demonstrated that dynamic models significantly influence pricing decisions throughout the product life cycle.
  • Showed that the firm can strategically impact pricing through understanding environmental evolution.

Abstract

Recent empirical research shows that supply and demand conditions are typically not stable over time. The evolution of these factors and the firm's ability to impact the evolution have important pricing implications. This paper presents a general methodology for determining the optimal pricing strategy over the product life cycle given evolutionary forces in the environment, and derives the optimal pricing strategy for some well known dynamic models.

Ask AI
Helpful
Bookmark
Share
View Full Paper

Cite This Study

Dolan et al. (1981) studied this question.

synapsesocial.com/papers/6a1a79819fa30811a0b8a70chttps://doi.org/10.2307/1251720
Ask AI
Helpful
Bookmark
Share
View Full Paper