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March 27, 2023Journal of Business ResearchOpen Access

The making of marketing decisions in modern marketing environments

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FNFredrik NordinARAnnika Ravald

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Nordin et al. (2023) studied this question.

synapsesocial.com/papers/6a1c2a8eea84844e355f8993https://doi.org/10.1016/j.jbusres.2023.113872
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