Key points are not available for this paper at this time.
Martha Amram and Nalin Kulatilaka suggest a smarter new way to think about strategic investments in terms of real options. By applying options thinking - the concept underlying the recent Nobel Prize-winning work on financial options - to the evaluation of nonfinancial assets, this innovative approach brings a financial market discipline to the evaluation of a company's opportunities. Using real options theory, managers can more effectively target crucial opportunities to redeploy, delay, modify, or even abandon capital-intensive projects as events unfold. Corporate executives in finance, investments, and project management should share this book with decision makers in information technology, strategic planning, corporate restructuring, venture capital, and law.
A 1999 study studied this question.