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May 1, 1977Journal of Marketing Research574 citations

Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research

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OWOrville C. WalkerGCGilbert A. ChurchillNFNeil M. Ford

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Abstract

Orville C. Walker, Jr., Gilbert A. Churchill, Jr., Neil M. Ford, Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research, Journal of Marketing Research, Vol. 14, No. 2 (May, 1977), pp. 156-168

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Walker et al. (1977) studied this question.

synapsesocial.com/papers/6a1e7cd37f6e8bbb2368fbfchttps://doi.org/10.2307/3150465
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