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June 3, 2026SCIENCE TIME0 citationsOpen Access

Strategies for the Use of Mass Media in Political Campaigns

ENEshbekov Bakhodir Nurullayevich

Key Points

  • The article examines the role of mass media in enhancing political culture and managing political influences.
  • Analyzed theories of political communication and media influence strategies.
  • Explored the dual role of media in political processes and its effect on civic activity.
  • Developed recommendations for optimizing media participation in politics.
  • Identified the media as a significant factor in shaping political consciousness.
  • Highlighted the risks of targeted influence by political forces in the digital age.
  • Provided actionable recommendations to enhance democratic principles through media engagement.

Abstract

This article analyzes the dual function of mass media as a means of enhancing the political culture of the population and as a mechanism for organizing political pressure. It is highlighted that in the context of the expanding information space and the development of digital technologies, the media, while serving as an important factor in shaping political consciousness and civic activity, can also become a tool for targeted influence by various political forces. The study scientifically substantiates theories of political communication, media influence strategies, and their impact on socio-political stability. Additionally, recommendations are provided on optimizing media participation in political processes and strengthening democratic principles.

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Cite This Study

Eshbekov Bakhodir Nurullayevich (2025) studied this question.

synapsesocial.com/papers/6a1fc3d7dee9eb8c0dce56echttps://doi.org/10.66345/stj.v3i3.4465
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