The contribution offers an art-historical analysis of the aesthetics of technofascism in the contemporary United States, arguing that the political practices of figures such as Peter Thiel, Elon Musk, and their Silicon Valley allies constitute a novel form of fascism in which economic power seizes political control through illiberal means. Drawing on three interconnected case studies, the paper examines the militarised design of the Tesla Cybertruck as an embodiment of apocalyptic technofascist masculinity and white supremacist visual codes; the "Mar-a-Lago face" as a surgical and political aesthetic of racial whiteness, anti-empathy, and submission; and the Trad Wife phenomenon as a hyper-digitised performance of retro gender ideology and völkisch naturalism.
Rottmann, Kathrin; Sigler, Freiderike (2026) studied this question.