Key points are not available for this paper at this time.
2016 was a year of critical discussion and reflection for Nadkarni and Heyes as they considered the luxury image of Dubai in this journal. Discussions outlined the theoretical nature of luxury while also addressing the current hotel industry statistics coming out of the Emirate. Now four years on, Nadkarni and Heyes look to deliver this critical reflective research note to readers and researchers on what is and has happened in Dubai, looking to examine whether the luxury image of the destination is being progressed, maintained or diluted.
Heyes et al. (2020) studied this question.