PulseExploreJournal ClubDebatesTrendingResearchersJournals
Instagram
HomeExploreJournal ClubTrending
Synapse
⌘+K
Synapse
October 2, 2015Journal of Broadcasting & Electronic Media13 citations

TV and the iPad: How the Tablet is Redefining the Way We Watch

View Full Paper
SMStephen McCreeryDKDean Μ. Krugman

Key Points

Key points are not available for this paper at this time.

Abstract

The tablet computer offers options for streaming TV programming that potentially alters viewing behaviors compared to the traditional television set, yet there is a dearth of research related to this viewing alternative. This study uses a national sample of adult iPad owners to investigate the tablet's role as a TV. The frameworks of continuity-discontinuity, use-diffusion, and attention and absorption to programming are applied to uncover where the tablet fits into the current repertoire of viewing devices, and how individuals are engaging with traditional TV programming through it. Results show that overall, the tablet's functionality as a TV can lead to experiential differences.

Ask AI
Helpful
Bookmark
Share
View Full Paper

Cite This Study

McCreery et al. (2015) studied this question.

synapsesocial.com/papers/6a205ff30ad1609efd99007chttps://doi.org/10.1080/08838151.2015.1093483
Ask AI
Helpful
Bookmark
Share
View Full Paper