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The soft real-time nature of large scale web applications in today's datacenters, combined with their distributed workflow, leads to deadlines being associated with the datacenter application traffic. A network flow is useful, and contributes to application throughput and operator revenue if, and only if, it completes within its deadline. Today's transport pro- tocols (TCP included), given their Internet origins, are agnostic to such flow deadlines. Instead, they strive to share network resources fairly. We show that this can hurt application performance.
Wilson et al. (2011) studied this question.