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July 1, 1993Psychology and Marketing220 citations

Further evidence on the consumer involvement profile: Five antecedents of involvement

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JKJean‐Noël KapfererGLGilles Laurent

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Abstract

Abstract This follows previous articles on the Consumer Involvement Profile. We list the items included in the profile, and we discuss the results of factor analyses based on replication data drawn from five large samples.

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Kapferer et al. (1993) studied this question.

synapsesocial.com/papers/6a20a3fc48884d7e56911e4chttps://doi.org/10.1002/mar.4220100408
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