Emojis and affective priming in visual word recognition

Emojis are frequently used in digital communication to supplement the lack of non-verbal cues, but their integration during reading has not been thoroughly examined. This study explores the interplay between language and emotion by testing the influence of emotional valence and face-status of emojis on visual word recognition. Two online experiments were conducted with 92 native English-speaking university students, examining priming effects between congruent (e.g. Formula: see text delicious) and incongruent (e.g. Formula: see text hate) prime-target pairs, varying the face-status of the emoji prime (face vs. non-face) and the valence (positive vs. negative) of the word target. Irrespective of valence, face emojis demonstrated a processing advantage over non-face emojis, implying automatic attention capture. Additionally, the results revealed an interaction between prime-target congruency and valence, with a facilitatory effect for positive, but not negative, items, suggesting a valence-specific mechanism of affective priming in the lexical decision task. The research suggests that the rapid integration of emoji content occurs during the early stages of visual word recognition, with heightened attentional sensitivity to both face-like and positive stimuli when reading digital communications.