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November 1, 1983Journal of Marketing Research11 citations

An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing

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FWFrederick WisemanMSMarianne SchaferRSR Schafer

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Abstract

The authors describe an experimental study designed to determine the effects of a monetary incentive on (1) a potential respondent's decision to participate in a central-location interview, (2) that person's expressed willingness to participate in a future survey, and (3) the cost of data collection.

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Cite This Study

Wiseman et al. (1983) studied this question.

synapsesocial.com/papers/6a20d77efd936e2c9649cb80https://doi.org/10.1177/002224378302000411
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