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More CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global competitiveness. Innovation is the single most important factor in the future growth of any business venture. Innovation is a mindset ‐ a new way to think about business strategies and practice. This thinking drives every aspect of a successful, dynamic organization and penetrates every element of business, creating a clear and enduring vision. Innovative companies are set apart from their competitors and have the potential to fuel future profitable growth and build long‐term investments.
Thomas D. Kuczmarski (1996) studied this question.