Exploring Environmental Values through the Medium of Small Groups: 1. Theory and Practice

Empirical qualitative research is gaining recognition within social and humanistic geography, although the ‘small group’ is not yet recognised as a valuable research technique. In this paper we review the use of once-only group interviews in social and market research, and then discuss the principles of Group-analytic psychotherapy as a way of conducting in-depth small groups. By means of a discussion of the Greenwich Open-Space Project, we explore the methodological issues involved in conducting in-depth small groups with local people, discuss the interpretive strategies which can be used to handle large amounts of linguistic data, and present the major findings from the project.