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April 1, 2008Communications of the ACM118 citations

Measuring consumer satisfaction in internet banking

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ZLZiqi LiaoMCMichael Tow Cheung

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Abstract

What service-quality attributes must Internet banks offer to induce consumers to switch to online transactions and keep using them?

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Cite This Study

Liao et al. (2008) studied this question.

synapsesocial.com/papers/6a245eb75a1ccf8e4d551d48https://doi.org/10.1145/1330311.1330322
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