With the rapid change in climate globally ebbing away at the earth's resources, the vast array of businesses around the world is becoming more environmentally conscious. This hasn't left the Telecommunications industry behind. This paper investigates the role of Green Supply Chain Management (GSCM) and the Internet of Things (IoT) in making telecommunication organizations technologically innovative. Going beyond the traditional supply chain activities, GSCM, through Internal Environmental Management (IEM), Green Purchasing (GP), Eco-Design & Packaging (ED), and Cooperation with Customers (CC) have been posited to add value to the process and operations in the whole supply chain which enhances organization's performance to innovate technologically in terms of less waste production, reduction in manufacturing costs, reuse, and recycling of products, positive image building, the efficiency of assets and greater customer satisfaction. The hypothesized relationships have been tested on a sample of Telecommunication firms in a developing country. Based on 238 responses from telecom professionals analyzed through PLS-SEM in SmartPLS, results confirm that the GSCM practices positively impact the firm's capability to innovate technologically, and the IoT exercises a moderating role in the relationship of the two main variables. The impact of GSCM robustly increases the technological innovation rate of firms in the presence of IoT. Finally, it is recommended that there is a need to have an appropriate policy to support the right implementation and adherence to the green supply chain as a form of strategy under IoT role toward greater competitive advantages beyond what technological innovation provides.
Alzoubi et al. (2026) studied this question.