Key points are not available for this paper at this time.
This article outlines the numerous functions couponing performs for the manufacturer. However, extra value couponing is more than just couponing. The supermarket becomes an integral part of the promotional process. The changes created by extra value couponing have implications for various strategies and tactics of supermarkets. Conditions under which extra value couponing may be “profit-optimizing” are articulated.
Bhasin et al. (1987) studied this question.