The Increasing Unjustifiable Presence and Use of Anglicisms in “Youth Vibes”

The paper deals with the cultural issue of the increasingly widespread use of lexis imported from English in Serbian daily news reports, which has given way to the lexical style of the Anglo-Serbian language variety. Using techniques of selective contrastive analysis of com- paring microlinguistic elements, the paper explores the use of these items and their adequate counterparts in the Serbian language. The analysis deals with news articles published in 2023 by Youth Vibes, a news portal aimed at a younger audience. The obtained results illustrate how some word forms imported from English could have been avoided and substituted by translation equivalents and correspondents that are much more acceptable as lexis of the standard Serbian language. The results also show that most often a correspondent can be found in Serbian rather than a translation equivalent, the relationship implying that the anglicisms that have been iso- lated due to their falling into this category are inessential when referring to particular concepts.