What question did this study set out to answer?

To examine how different augmented reality features and contextual elements affect tourists' intentions to engage with experiences.

June 27, 2026Open Access

Exploring the role of augmented reality attributes and contextual factors in shaping tourists behavioural intentions

KMKawther MethlouthiTunis El Manar University SBSamy BelaidUniversité Le Havre Normandie

Key Points

To examine how different augmented reality features and contextual elements affect tourists' intentions to engage with experiences.
Analyzed various augmented reality attributes relevant to tourism
Investigated contextual factors influencing tourist decisions
Used qualitative and quantitative methods for data collection
Identified significant links between augmented reality features and positive behavioral intentions
Contextual factors greatly influence how tourists perceive augmented reality attractions
Found that targeted AR attributes increase engagement and intention to visit

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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